Untargeted Ads

SitePoint Editor’s take on Google and Overture in SitePoint Tribune, Issue 244:

Google, by default, syndicates all of their AdWords ads onto dozens of “content partner” sites including such sites as “a imfilez.com” which serves up articles such as “How to display a fake away message in AOL Instant Messenger” and “How to bust into any chat room” alongside ads for Pay-Per-Click Management services. Poor targeting at it’s finest.

Overture is also not without fault, thanks to it’s partnership with Gator which pops-up ads with listings from Overture all over the web and its MatchDriver(tm) engine.

SitePoint also links to a useful script Keyword density analyzer, and keyword placement & prominence analysis in the issue.

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